About Us
We treat Strategy as a creative act, and Design as a strategic one.
We treat Strategy
as a creative act,
and Design
as a strategic one.
Our approach is grounded in real-world experience—shaped by years of launching new products, leading innovation, and building brand experiences with industry leaders like IDEO, Starbucks, Nike, and Louis Vuitton across Asia-Pacific.
Every project we take on starts with a consumer-centric approach — grounded in actionable insights and practical solutions — so you can make confident decisions, even in unfamiliar markets.
We don’t just create good design — we create design that works, connects, and drives real impact.
Jamyan
Innovation
Jamyan (Jam) brings 15+ years of experience at the intersection of brand design, business strategy, and innovation. He specializes in building brands from the ground up and launching new products and services, ensuring every solution is viable, human-centered, and drives strategic growth.
Previously, as part of IDEO Shanghai’s leadership team, Jam led multidisciplinary teams and partnered with C-level executives to launch human-centered products, services, and ventures.
Before IDEO, he led the Technology Portfolio at Edelman, working with top brands including Airbnb, Google, Tableau, Duolingo, Amadeus, and HP.
Nath
Brand Design
Nath brings a decade of experience as a multidisciplinary designer and creative consultant, specializing in brand design, brand experience, and product innovation.
He has worked across diverse industries—including F&B, fashion, consumer goods, and art — bringing brands to life for global clients such as Google, Louis Vuitton, Fujitsu, and the Bangkok Art Biennale.
With experience at leading global design agencies and his own consulting practice, Nath has worked extensively in both Europe and Asia. He is also a collaborative partner for IDEO Asia.